Privacy Policy
Last Updated: July 9, 2026
1. Who We Are
This Privacy Policy is provided by Cozi Group, Inc. DBA Firefly Vacations, which operates Firefly Resort and the website https://fireflyhillcountry.com/ (collectively, “we,” “us,” or “our”) at: https://fireflyhillcountry.com/privacy-policy/
We provide RV park, campground, and tiny-home lodging services in the Texas Hill Country.
Cozi Group, Inc. is the data controller of your personal information. Our principal place of business is located at 1303 E Main St, Fredericksburg, TX 78624-5314. Our resort property is located at 5386 Farm to Market 1376, Fredericksburg, TX 78624.
You can reach us at (830) 999-2694 or reservations@staytexas.com.
2. About This Privacy Policy
Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our websites, mobile apps, and other online and offline products, services, and experiences (collectively, the “Services”), including when you make a reservation, contact us, or sign up to receive communications. Please read this Policy in its entirety.
3. What Personal Information We Collect
Information you provide directly to us:
- Contact information. If you make a reservation, sign up for our newsletter, or opt in to emails or text messages, we collect your name, email address, mailing address, phone number, and any other information needed to contact you about the Services.
- Payment information. To book or purchase products or services, you provide payment information such as bank account or credit card details. Financial information is collected and stored by a third-party payment processor, and its use and storage are governed by that processor’s privacy policy.
- Survey and promotion information. You may provide personal information when you fill in a form, respond to surveys or questionnaires, provide feedback, or participate in contests, sweepstakes, and promotions.
- Communications information. We collect information you send when you contact us through our contact forms, email, text messages, or customer service, including your marketing preferences and anything else you choose to share.
Information we collect automatically when you visit our website:
- IP address and browser type
- Pages visited and time spent on the site
- Referring website or search terms used to find us
- Device type and operating system
4. How We Use Your Personal Information
We use the personal information we collect to:
- Respond to your questions, inquiries, or customer service requests, and send notices, updates, security alerts, and support or administrative messages
- Process and manage your reservations and carry out our contractual obligations, including billing and collection
- Send you our newsletter or marketing about our Services if you have opted in (you may opt out at any time)
- Provide you with information about the Services that you request or that we feel may interest you
- Monitor and analyze trends, usage, and activities to improve our website and Services
- Facilitate contests, sweepstakes, and promotions, and process entries and award prizes
- Detect, investigate, and prevent fraudulent transactions and other illegal activities, and protect the rights and property of us and our customers
- Comply with our legal obligations under applicable law
5. Our Legal Basis for Processing
In certain countries we are required to have a legal basis for collecting and using your personal information. Our legal basis depends on the information concerned and the context in which we collect it. We normally collect personal information only where we have your consent, where we need it to perform a contract with you, or where the processing is in our legitimate interests and not overridden by your fundamental rights. In some cases we may have a legal obligation to collect it, or may need it to protect your vital interests or those of another person. If you have questions about our legal basis, please contact us using the details in the “Contact Us” section below.
6. Third Parties We Share Data With
We do not sell your personal information. We share information with trusted third parties as necessary to operate our business, including:
- Service providers. Vendors, consultants, and providers who process personal information on our behalf, including for reservations, payment processing, email communications, data analytics, research, marketing, and financial services. They may access your information solely to perform services for us.
- Website analytics. Google Analytics collects anonymized data about how visitors use our website.
- Advertising. Google Ads and Meta Ads may use cookies and tracking pixels to measure ad performance.
- Business transfers. In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or part of our business.
- Legal requirements. Where we have a good-faith belief that disclosure is required under applicable law, such as to comply with a court order or law enforcement request.
Each third-party provider has its own privacy policy governing its use of your data.
7. Cookies and Tracking
Our website uses cookies — small files stored on your device — to improve your experience. These include:
- Functional cookies. Required for the website to operate correctly.
- Analytics cookies. Help us understand how visitors use our site (Google Analytics).
- Advertising cookies. Used by Google Ads and Meta Ads to measure the effectiveness of our advertising.
Most browsers allow you to control or disable cookies through your settings. Disabling cookies may affect some website functionality.
8. Your Marketing Choices
When you subscribe to our newsletter, enter a promotion, or opt in to marketing messages, we use your personal information to decide which products, services, and offers may interest you. We send marketing messages if you have asked us to, bought goods or services from us, or provided your details when entering a competition or promotion. If you opt out, we may still send you non-promotional messages. We will ask for your consent before sharing your personal information with any third party for their direct marketing purposes.
You may unsubscribe at any time using the link included in our messages, or by contacting us at reservations@staytexas.com.
9. SMS and Text Messaging Terms
When you opt in to our text message program, we send a message to confirm your signup. By opting in, you agree to receive recurring automated marketing and informational text messages from Cozi Group, Inc. DBA Firefly Vacations, which may be sent using an automatic telephone dialing system to the mobile number you provided or any number you designate.
- Frequency. Message frequency varies and additional messages may be sent based on your interaction with us. We may alter message frequency at any time and may change the short code, phone number, or sender.
- Cost. Your usual message and data rates may apply. Contact your mobile provider with questions about your plan. Carriers are not liable for delayed or undelivered messages.
- Consent. Your consent to receive marketing messages is not a condition of purchase.
- Cancellation. Reply STOP to unsubscribe, or use an included unsubscribe link. We will confirm your unsubscribe and send no further messages. To resume, sign up again as you did the first time.
- Help. Text HELP (where supported) or email reservations@staytexas.com for support and unsubscribe instructions.
- Transfer of number. Before changing or transferring your mobile number, reply STOP from the original number, use the unsubscribe link, or notify us at reservations@staytexas.com. This is a condition of using the service.
We reserve the right to change or terminate our messaging program, and to update these messaging terms, at any time. Changes are effective upon posting, and continued enrollment constitutes acceptance.
10. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes described in this Policy, including for legal, accounting, and reporting requirements. When deciding how long to keep information, we consider its amount, nature, and sensitivity, the potential risk of harm from unauthorized use or disclosure, why we need it, and any relevant legal retention and destruction periods. We may retain information where necessary to comply with legal obligations, file or defend legal claims, or for evidential purposes. Details of retention periods for specific categories of data are available on request.
11. International Transfers
We will ensure that any transfer of personal information to countries outside of the United States takes place pursuant to appropriate safeguards.
12. Data Security
We use industry-standard security measures to protect your personal information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
13. Your Data Protection Rights
Depending on your circumstances and state or country of residence, you may have the right to:
- Request access to the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Object to or request that we restrict processing of your personal information
- Request portability of your personal information in a readable, standardized format
- Withdraw consent at any time where we rely on your consent
- Opt out of marketing communications at any time
To exercise any of these rights, contact us at reservations@staytexas.com. We will respond within 45 days, or as otherwise required by applicable law. You may also have the right to complain to your local supervisory authority.
Texas residents: Under the Texas Data Privacy and Security Act (TDPSA), you have the right to access, correct, delete, and obtain a copy of your personal data. Contact us at reservations@staytexas.com to submit a request.
14. California Residents
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
- The right to know what personal information we collect and how it is used
- The right to delete personal information we hold about you
- The right to opt out of the sale or sharing of your personal information
- The right to non-discrimination for exercising your privacy rights
We do not sell or share your personal information for cross-context behavioral advertising purposes. To submit a California privacy request, contact us at reservations@staytexas.com.
15. Children’s Privacy
Our website and Services are not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us at reservations@staytexas.com.
16. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date at the top of this page and take appropriate measures to inform you, consistent with the significance of the changes. Your continued use of our website and Services after changes are posted constitutes acceptance of the updated policy.
17. Contact Us
If you have questions or concerns about this Privacy Policy, our handling of your personal information, or your choices and rights, please contact us:
Cozi Group, Inc. DBA Firefly Vacations / Firefly Resort
1303 E Main St, Fredericksburg, TX 78624-5314
Resort: 5386 Farm to Market 1376, Fredericksburg, TX 78624